This Privacy Policy applies to all users (“Users” or “you”) of the binariver.com website and applications, including desktop and mobile versions (collectively, the “Website and Apps”), operated by Binariver Ltd., located at 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom (Company Number 10620589) (“Company” or “Controller”). binariver is a cloud-based ERP, CRM, and B2B business platform designed to support companies, startups, and professionals in managing resources, projects, sales, supply chain, accounting, and collaboration. This Policy explains how we collect, use, and protect your personal data in compliance with applicable data protection laws, including the UK GDPR, EU GDPR (Regulation 2016/679), California Consumer Privacy Act (CCPA/CPRA), and other relevant global privacy regulations. Our services are intended for individuals aged 18 and older. If we become aware that personal data from minors under 18 has been collected without proper consent from a parent or guardian, we will take immediate steps to delete such data and restrict access. Terms not defined in this Privacy Policy shall have the same meaning as in our General Terms and Conditions, available on our Website and Apps. Users agree to comply with these terms and take full responsibility for any third-party data submitted or published through our platform (such as customer contacts, supplier information, or business documents), ensuring they have obtained necessary consents. The Company disclaims liability for any claims arising from unauthorized or unlawful data use by Users. This Privacy Policy governs personal data collected directly through our Website and Apps only, and does not apply to external websites accessible via links.

We process personal data lawfully, fairly, and transparently, adhering to principles of data minimization, purpose limitation, accuracy, storage limitation, and integrity/confidentiality. Personal data is processed only for specified business purposes such as account management, service delivery, customer support, billing, analytics, and compliance with legal obligations.

The categories of personal data we collect include, but are not limited to:

• Identity data: names, usernames, job titles, company affiliations;
• Contact data: email addresses, phone numbers, business addresses;
• Account credentials and security data: passwords, authentication tokens;
• Transactional data: orders, payments, invoices, subscription details;
• Usage data: log files, device information, IP addresses, activity on the Website and Apps;
• Communications: correspondence with customer support or business contacts;
• Documents and files uploaded or shared within the platform.

We process your personal data based on one or more of the following legal grounds:

• Consent, where explicitly obtained;
• Performance of a contract or pre-contractual measures;
• Compliance with a legal obligation;
• Legitimate interests pursued by the Company, such as platform security, fraud prevention, and business improvement, balanced against your rights.

Personal data is processed to:

• Register and manage your user account;
• Deliver our ERP, CRM, and B2B services, including resource management, sales order processing, project management, supply chain tracking, accounting, and reporting;
• Facilitate communication between users and with the Company;
• Process payments and billing;
• Provide customer support and service updates;
• Analyze platform usage for improvements and troubleshooting;
• Ensure security and prevent unauthorized access or fraud;
• Comply with applicable laws, regulations, and audit requirements;
• Send marketing communications where permitted and with opt-in consent.

We do not sell your personal data. Personal data may be shared with:

• Trusted third-party service providers who assist us in operating the platform, processing payments, or providing analytics, under strict confidentiality and data protection agreements;
• Regulatory or law enforcement authorities as required by law;
• Business partners only with your explicit consent or where necessary to fulfill contractual obligations;
• Affiliated companies and subsidiaries of Binariver Ltd for internal business purposes.

Your personal data may be transferred and stored outside your country of residence, including countries that may not provide the same level of data protection. We ensure that such transfers are conducted in compliance with applicable laws, using standard contractual clauses or other appropriate safeguards.

We retain your personal data only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. When data is no longer needed, it is securely deleted or anonymized.

Depending on your jurisdiction, you have certain rights regarding your personal data, including:

• Right of access to your personal data;
• Right to rectification of inaccurate or incomplete data;
• Right to erasure (“right to be forgotten”) under certain conditions;
• Right to restrict or object to processing;
• Right to data portability;
• Right to withdraw consent at any time where processing is based on consent;
• Right to lodge a complaint with a supervisory authority.

To exercise your rights, please contact us using the contact details below.

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, regular security assessments, and secure data storage.

Our Website and Apps use cookies and similar technologies to enhance user experience, analyze usage, and provide personalized services. You can manage your cookie preferences through your browser settings or via available consent tools on our Website.

Our platform may integrate with third-party tools and services to provide features such as payment processing, communication, and analytics. These services have their own privacy policies and are responsible for their own data handling practices.

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We encourage you to review this Policy regularly. Continued use of the Website and Apps after updates indicates acceptance of the revised Policy.

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

Binariver Ltd.
27 Old Gloucester Street
London, WC1N 3AX
United Kingdom
Email: connect@binariver.com